What Could a Book Do for You?
- Create a Funnel: Your book can attract the kind of prospects you want because they are pre-selected by showing interest in your book. These people are more likely to purchase programs, consulting, products and other books from you.
- Demonstrate your Expertise: Once you have written a quality book, you can be seen as a trusted authority. This status can open doors for you to do more with your business.
- Increase Credibility: Whether your clients and readers have expertise in the field, they know or can imagine the effort involved in writing and publishing a book.
- Earn Admiration: You are the one who actually wrote and published the book, not the one talking about it. Eighty-plus percent (80+%) of people polled say they want to write a book; three percent (3%) actually do.
- Increase Visibility: Authors, especially those who write nonfiction, are often guests on blogs, radio interview shows, and even Big Time television.
- Generate Passive Income: Once the book is written, it can continue to earn income for you while you sleep, go to the beach, or climb Kilimanjaro.
- Honor: It is an honor to have someone approach you and tell you how your book changed his or her life.
Could You Be an Author?
At a recent networking event, I introduced myself as a writer to Jesse, a business person, who immediately raised an eyebrow and paused. Then he responded, “Yeah, I’m going to write my book soon. I’ve got a great idea that could help others make money faster and have more free time.”
When I asked him more about the book, he went on for five minutes and then paused in mid-sentence. “You wouldn’t steal my idea, would you?”
I assured him that I wouldn’t and told him that he was the best person to write his book. I asked him when he would start writing, and he said, “Next week; I just have to find the time.”
A few minutes later, I spoke with Mary. She confided that she had overcome some intense traumas and had a number of great stories about her life. “I could help others with what I have learned. Think I could write a good book.”
I asked her when she would start writing, and she looked at me with a sadness in her eyes that revealed she probably would not.
I talked to Jesse a month later and asked how the writing was going. “Oh, I’m going to start next week,” he said. I haven’t heard from Mary since but wish her the best in writing her book.
The difference between the author and the wanna-be is the difference between dreaming and doing. A number of hurdles can prevent the author-to-be from starting and completing the mission. I want to help Jesse, Mary, and others like you to manifest those writing dreams.